Leaflets – Emphasis on efficiency

Leaflets – a “weapon of mass destruction”, without which no cost, no promotion and presentation of the event. Leaflets spread in places where the target audience and spread around the entrance. Every day we fished from mailboxes bunch of paper and advertising. It is important that the potential buyer or customer not throw your flyer in the trash with them. For this purpose it is necessary to surprise and interest. Emphasis is placed on the original design and high-quality printing leaflets.

Use of leaflets has no age. They have long been printed to inform, campaigning and advertising without losing relevance due to its cheapness and efficiency. And if earlier the emphasis was mainly on the campaign goal (remember revolutionary or military leaflets), today this type of printing is almost always in the service of advertising. With the development of digital technology it became possible to print attractive full-color flyers. And even after that leaflets are budget option of advertising printing, for which he is in great demand.

Design flyers can be divided into components: the appearance and design, text and contact details. Each of these units should be taken carefully, so that eventually turned out a harmonious and effective product.

There are a few simple tips to remember that your leaflets really work for the promotion of the company and your products.

Clear concise text, simple language, short succinct sentence.

In order to attract the target audience, select the keywords of your treatment. Label “quality footwear”, “furniture”, “Luxury cosmetics” immediately attract the target audience to indicate a person that he is interested in the information.

The main commercial offer formulate in one sentence and specifically highlight the text – large font, bright color, etc.

Think about what your flyer can be useful to the recipient. This requires details that make it self-sufficient: table size, bus schedule, calendar, a list of important addresses or phone.

Print flyers accounts for a large portion of all orders printing companies. Due to this we have a lot of experience in building design and printing. Our designers will help you to choose any format of advertising printing – from low-budget black-and-white leaflets to dense glossy finish with postprinting.

Print flyers in Yekaterinburg

Flyers – the most economical and operational view of printed products. Its main objective – in compressed form to provide information about the company, discounts and promotions, to “sell” your product. The main difference from other types of leaflets printed products – no folding (folds) and binding. The name “flyer” is closely connected with the revolutionary events and military actions. Initially, it notifies the broad masses of the political and military events.

It is proved that the consumer evaluates the leaflet only the first three minutes. If a cursory view nothing has come to his attention, this leaflet is thrown in the trash. This means that the money for its creation have been spent in vain.

To this did not happen, you must observe the following rules:

1. The basic idea of ​​the leaflet should be expressed briefly and concentrated.
2. The writing style – simple and clear.
3. Making worth doing vivid and memorable.
4. It is better if the leaflet contains one specific goal, one motivation for action.

Flyers should pay attention to themselves, “evident” to arouse interest. It uses colorful illustrations, readable font, color accents on the most important details. Do not make the font is very small, as this will prevent the rapid perception. A goal leaflets lies in quickly attracting attention of potential customers.

Flyers are extremely attractive in terms of price, it is one of the most cost types of printing.

What are the leaflets?

Classical flyer – A4 (290 x 210 mm) with single-sided or double-sided color printing. Quality and paper weight may be different, the choice depends on your budget and goals. Most use coated paper. It can be both matte and glossy, it all depends on your preference.

For leaflets, which are distributed, it is recommended to take the paper 115 gr.

For representative can pick up leaflets paper increased density to 300 gr.m2. This will be printed to show the stability and solidity of your company.

By the method of printing a leaflet can be digital or offset. With a small print run of up to 1000 pieces the best way to printing – digital. If you want to print leaflets in large numbers, you should pay attention to the offset. Cost of such printing is much lower, with excellent workmanship.

Undoubtedly, flyers – an important type of printing, because they are your tool in finding and attracting customers. Quality flyer competent design resonates buyer, pushes him to the decision to purchase. Therein lies its main marketing objectives.

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